Is Your Business Ready to Host an Event?
So you want to plan your first live event, but you've got about a million excuses as to why you're not ready to host.
It feels overwhelming, you don't think anyone will show up, you're afraid you're going to lose a ton of money...the list goes on.
I get it. It's hard to want to even THINK about approaching a big project like hosting an event, without understanding whether or not it will be a success. In today's video, I'm calming some of those fears, to show you that ANYONE can host a live event, as long as you have one or more of these assets to pull from.
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Do you have an audience or partners that you could work with?
Most of the time, people think that they need to do the heavy lifting of marketing, planning, and creating an offer at the event. While it's definitely important for you to be the main presenter of the event, I think the smartest thing to do is to work with partners who need YOUR content, and can help bring their audience.
You can either host an event for their audience, or you can ask your partners to work with you to help you market and sell tickets. For me, this looks like a LOT of pre-written emails and social media content that I give to my partners.
When I hosted my first event (and when I've hosted events since), I always reach out to similar groups, who may need access to the event that I'm hosting. Through that, lots of people opted to stay a part of my community, and then it started building all on its own.
Do you have a pre-packaged product to sell?
This one is important, because you'll need to make sure that the event that your hosting directly correlates to some sort of service or product that you offer. My BIGGEST mistake after my first event was that I hosted an event for 50 women...but didn't have any way to serve them except to tell them to come to my next event. If I had been wiser, I would have created some sort of course or program for some of them to enroll in around business building...be ye not as naive as me please!
Do you have 1-2 things to teach?
This seems like a no-brainer, but so many people get caught up in the "I want to be in a room full of my clients and help them!" that they don't actually think of HOW or WHAT they're going to teach to their students. OR they say "I'm going to teach 5-10 new concepts" which is WAY too many.
Make sure that you have one or two things to teach people. The different with teaching a live event vs. teaching on a webinar or online is that people have SO many questions. They want to jump in, they want to comment on what other people said, they want to have side conversations...so be sure that when you're planning to teach, you're not giving away too much content, and instead, you leave lots of space for questions.
Are you able to connect people?
My first event was not at all about me. It was encouraging people to get to know each other and ask the hard questions about what it's like to be a business owner. If you don't think you have an opportunity to teach your craft yet, that's okay! You can create an event that helps people make the connections that they usually so desperately want. If you have people sign up for the event and the put them into pre-organized groups, where they get to know each other a little bit better, that can often position you as a thought leader, even if you don't necessarily have anything to teach.
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