What Happens If No One Comes to My Event?
The hardest part about running a live, in-person event is making sure that you fill the room. And a lot of entrepreneurs feel that, because they have massive, amazing online followings, that they'll also have immediate success in the live event world.
And sometimes that's true. But sometimes, hosting a local event, or even an event that isn't multiple days, can be hard to market, regardless of your current audience size.
So the fear remains.
You won't host a live event or workshop not because you don't want to, but because you're afraid no one will show up.
And what do you do if only your mom and her two friends sign up to come?
You do the event anyway.
Let me tell you, I've had events that I was SURE would sell out...sell fewer than 25% of the tickets I thought it would sell.
And I almost canceled because the fear said "you didn't hit your goal, and now you will be publicly shamed for it."
I ran the event anyway.
Guess what? No one cared that it was a small group. In fact, that seemed to be a bigger draw.
So when you're thiiiiis close to canceling your event because you don't have enough people signed up?
Run it anyway.
Here's the thing: your first attempt at a new event? Is not going to be the most perfect. So it makes sense to run a beta test or a trial of said event either at:
a) a lower price point or
b) for free
The first ever event that I ran sold out in 48 hours, but the second event that I ran sold out in 24 hours and my speech and delivery was so much more honed. The advice that I gave to newbie business owners was so much more real and the experience (in my opinion) was way better.
Truth with the third, fourth, and fifth times I've run a similar event.
Even if only ONE person comes to your event, you should hold it anyway.
Change venue if it would be exorbitant to rent out the venue you were currently planning (I've held events in my house that were meant to be held in large workshop venues...and I live in a one-bedroom apartment in a really old building).
The value that you give to that ONE person can make or break an event. That ONE person could become a long-term client. That ONE person could refer you to a long-term client.
You never know what could happen with the people at a live event, but you should know one thing: live events convert at almost 40% - 50%...WAY higher than most other marketing tactics.
And they can be free, they can be paid, or they can be a mixture (paid unless you show up, and then your entry fee is refunded). They still convert really, really well.
So if no one shows up (and trust me, that's happened to all of us before), host it anyway. You never know how much you'll grow by helping your people.