Why Your Attendees are Like Kindergartners

Last week, I mentioned that live event attendees are like kindergarteners.

To which some of you said...


So I felt the need to clarify.

In today's video, I'll tell you exactly WHY your attendees are like kindergarteners and WHY it's important to harness this "wide-eyed wonder" and direct it toward making you and your business seem awesome.

To Break It Down

Your attendees need direction + love shiny things

• Less is more. Fewer directions. More engagement.

• Give them ONE thing to do at the end of your event. Don't complicate it.


• Comment below and tell me about one time that you attended an event where the flow felt...off. Wedding, retreat, workshop, whatever. It's important to identify lags in event flow so you can correct it.

Lauren CaselliComment