Top Tip Wednesday: Your Workshop Needs A Dose of Movement


I often talk here and there about WHY workshops and retreats are such an important project to integrate into your baby (or big!) biz (but I've never written a blog post on it, so stay tuned for that).

Namely, workshops and retreats deliver an excellent, outstanding customer experience as they are personal and exclusive (and should be priced as such if you're an in-demand business).

There is no other feeling like being in a room with your business peers, listening to someone whose knowledge you want more than anything else. And as a host, there's no better thing than creating an atmosphere of energy and buzz that live events create.

However, a lot of times, hosts will think that "workshop" means "teaching" and will structure their presentation like a classroom session. Which is great for hands on experience, but not so great for keeping your attendees'...well...attention.

So how can you make a workshop or retreat more appealing and less "oh-my-goodness-I-can't-listen-to-you-teach-anymore"?


Here are four ways to incorporate movement into your workshop:

1. Short breaks: I recommend a break every 2-3 hours if only to let people stretch, use the restroom and get a snack. Sitting can be torturous for some (especially creatives!) so give people a chance to take breaks that are long enough where they can chat, take a walk outside, and use the bathroom. Just be careful not to make them too long so you don't derail focus.

2. Allowing people to choose their seat: Whether that means on the floor, in comfy chairs, standing up, some kids (adults) have a hard time sitting still in a chair. Give people permission to get outside the box and you may get some surprising engagement.

3. Post-lunch dance party: Because it's proven that sleepiness happens right after lunch, and putting on your favorite gotta-move-song is a great way to keep everyone energized. It's like recess in school!

4. Visualiation/meditation exercise: While not technically a "moving exercise", letting people's brains relax from listening and asking them to turn inward (maybe with a few deep breaths or stretches) is a great way to refocus the brain and give people some space from listening and learning all day.

And no, these tips aren't only for creative or "woo-woo" events. I've seen this tricks done at big corporate conferences, trade shows, and other "more serious" events. So go ahead and try a few of these ideas and let me know the outcome. I can't wait to hear from you!


Leave a comment below or respond to this email about how MOVEMENT (or breaks or meditation) helps keep you focused!

Lauren CaselliComment