Three Tips for Laying Out Your Content


Creating a workshop or retreat can be really, super exciting and so beneficial for your business, but if you aren't clear on the benefits and the takeaways from your event, then you're going to have a really hard time a) selling it, and b) setting expectations so that you're attendees feel they got something valuable out of it.

In this Monday's video, I'm sharing a few easy ways to structure your the content for your workshop or retreat that makes your delivery and teaching process WAY more streamlined and a lot easier (hint: this also works for blog posts, videos, speeches, and any other type of communication deliverable).

To Recap:

1. Find your ONE idea

This is the "tangible" good that people will take away from your workshop.

2. Create three to four "modules" or lessons to support that idea

How are you going to bring your audience from where they currently are to where they want to be? Is it through identify shortcomings, coming up with solutions, and then making a plan to get to those solutions? Each "module" should address a different piece toward solving the problem and

3. Take plenty of breaks

Nobody can digest more than a few hours of information coming at them (not to mention more than a few hours without a bathroom break) so be sure to take constructive breaks that give your participants time to move around, chat, and process the info that they've been privvy to.

So, it goes like this:

1. Reinforce main idea

2. Teach module

3. Independent study/group work/digesting

4. Break

5. Repeat

Next Steps

Leave a comment below and tell me what you're struggling with when it comes to content. Is it how to come up with the lessons? How to create or structure supporting materials? How to deliver the information (powerpoint? Or just talking? Or a puppet show?).

Thanks for watching!

Lauren CaselliComment