5 Reasons to Hold Your Workshop (Even If You Don't Think Anyone Will Come)

The barriers to hosting a live event are innumerable. (Trust me. Clients tell me them all the time.)

Maybe you live in a town of 500, 1000 miles away from your closest dream client.

Maybe your people aren't "workshop" people (aka, painfully shy introverts).

Maybe you're worried that no one will show up (let me tell you, we're ALL worried about that).

But let's put aside the reasons you shouldn't for the five minutes it will take you to read this post, and let's talk about the reasons you should.

1. Because you're tired of conceiving, planning, launching, selling, and hosting another round of products from behind a computer screen.

Alternately titled, "because you're starting to talk to your houseplants." If entrepreneurs are your target market (or even stay-at-home moms, or working moms, or anyone that could use a day out of the house), then you're in good company. People who are ready for a change are willing to show up and PAY for a live event.

The excuse "but people don't want to commit which is why they like virtual events" is bunk, because the people who don't want to commit to what you're offering aren't people that you want to work with in the long run.

2. Because you're dying to build your speaking resume.

You're itching to apply to a super-big-deal conference as a "teacher" and "speaker" but no one can take you seriously if you haven't, um, actually done any speaking. Enter, your first workshop. After you've hosted one, you can finally say "Yes, I've spoken to XX demographic on the importance of XX in product launches."

Boom. Mic dropped.

3. Because you've got something that someone else needs.

Keeping that all inside? CRIMINAL. Let it out, sunshine, let it out.

4. Because there is no other product in the world like sitting in a room and supporting your people.

There's nothing in the world like answering real time questions without a technology delay. Nothing in the world like an encouraging hug or a roomful of women clapping for your wins.

Which leads me to my next point...

5. It's not about you. It's about them.

Keeping it inside doesn't help anyone. Putting together a room of clients that will GET each other is a powerful, powerful thing. It's a duty that we have as entrepreneurs; to help others hurdle over challenges that we've faced ourselves. Come to think of it, that may be our duty as humans, too.

Lauren CaselliComment