We believe that the most valuable connections happens when you’re in the room with your people.

Not the chat room. Or the webinar room. Or the videoconference room.

The actual. Damn. Room.

Whether that’s a 50-person dinner or a 250-person high-impact conference, in-person experiences change the game for forward thinking companies.

We’ll help you get there.

At Lauren Caselli Events, we work with high-impact six- and seven-figure companies who are looking to create high-touch, impactful events that change the course of their companies (and the world). We help you build your communities by creating profitable live events, and work with you to create an authentic experience that creates evangelists for your brand.



Focus Areas:


Connection is crucial to communities and we help architect each experience so that you’re connecting with your attendees and they’re connecting to each other every step of the way.

Customer Journey

We help you nurture and cultivate your ideal attendee from the moment they’re aware of your event to the moment that they walk in the door. We’re pros at anticipating what makes customers excited about attending an in-person experience, and we work with you to create the process from beginning to end.

White Glove Treatment

On our team, there’s no such thing as over-communicating expectations and following up until a problem is solved. We’re obsessed with the practice of walking an attendee to their breakout room instead of pointing them in the right direction. It seems small, but we want your customers to be taken care of like they never have before.

On-Site Experience

When your people arrive on-site, we help them feel equal parts shocked, excited, and falling all over themselves to tweet it out on social media. We bend over backwards to make sure that they feel supported and taken care of. We love designing an experience that is so much more than nametags and swag bags -- we want people to feel absolutely at home from the minute they walk in.



A Typical Event Planning Process


Step 1:

Agenda, Content, and Overall Event Experience

Most people hire us to simply plan the event, but after being on the team for hundreds of different events, we have a thing or two to say about the step-by-step process to creating a well-attended event (and most of that starts with mission, theme, and sub-theme). We walk you through the ideation process and drive toward taking all your ideas and goals and structuring your event from top to bottom.

Step 2:

Location, Vibe, and Budget

After we have a sense for the event you’re trying to plan, we work together to create success metrics, put numbers against the plans we’ve made, and find some venues in your desired city that fit with the vibe you’ve described to us. We don’t just pick gorgeous venues, we try to find a venue that helps you create conversation, and is designed to create customer engagement.


Step 3:

Marketing and PR

We’re not just planners -- we know a thing or two about marketing. We work alongside you to create your easy-to-implement marketing plan for your event, complete with deadlines for early bird vs. ticket pricing, discount ticket strategies, and a framework for working with other forms of media for event promotion.

Step 4:

Planning and Customer Registration

We’re obsessed with customer service, and we guarantee a fast response to inquiries. Have us manage your registration process and get back to your attendees, while you focus on delivering your product.


Step 5:

Attendee Communication

We have templates upon templates of communication sequences that we can use to help nurture your audience, both to get them excited about the event, AND after the event is over.


Step 6:

Speaker and Sponsorship Management

Your favorite speaker said YES...now what? We work with you to create a streamlined, professional process to move speakers and sponsors from the initial conversation to getting them on-boarded as a part of the event (and of course, we have templates to help you reach out, too).


Step 7:

The On-Site Experience and Execution

With all our clients, we come to your event and manage the entire process, from setup to clean up. We’ll create a staffing plan that your team will plug into, and we’ll problem solve behind the scenes, so you can focus on your customers.


Step 8:

Nurturing Your Community Post-Event

Now that you’ve hosted your community, it’s important to maintain your relationships with them. In our post-event debrief, we’ll talk about who at the event needs a follow up, and how you can continue to keep your “people” in your orbit.


Ready to get started?

Fill out our questionnaire below and we’ll get back to you within 24-hours!

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