When I launched my first event, I was overwhelmed. I was nervous and I didn't feel like I had any ducks in a row. I think I might have sent an email about it and
Fortunately, it wasn't a disaster, but I know now that a launch strategy for an event is as crucial as superior event planning and content creation skills. Because if no one knows about your event, or more importantly, if the RIGHT PEOPLE don't know about your event, it's not going to go well.
Which is why I asked Farideh Ceasar, a genius launch strategist, to chat with me about the ins and outs of launching an event.
You can thank me when you've sold out your next event.