I ran a webinar on Tuesday and despite me feeling wildly unprepared AND FORGETTING TO HIT RECORD (seriously. I always do that), I came up with an analogy on the call that made me realize that...
We are over complicating this event thing.
Events should be simple. And I believe that if you can host a well planned dinner party, you can host a live event that generates more leads and eventually more income than you ever imagined.
So here's what you're going to do.
When you're done reading this post, close your eyes.
(Yes, we're visualizing.)
Take a deep breath. Imagine your dream client. Let's name her Grace.
You want to invite Grace over for dinner next Thursday. So you check your calendar. Yup! You're free and your house is available. (Venue is set. Date is set.)
So you call Grace and you say "Hey Grace, will you come over for dinner next Thursday?" And Grace says "Sure. I get off of work at 6:00pm, so I'll be there at 6:30pm" (you got some feedback from your ideal client about what time she's available and now you have your event time).
Do you buy food for dinner? Not yet.
Do you make dinner? Not yet.
Do you clean your house? Not yet.
You simply reach out to Grace, confirm that she's available, and then, when the event is closer, you get everything else in line.
When Grace shows up you say "Grace! I'm so happy to see you! Can I hang your coat? And get you a drink? Why don't we sit down on the couch for a while while dinner finishes."
You don't immediately start telling Grace why she should hire you to plan her daughter's birthday party. You get to know her. You treat her like your guest. You're genuinely interested in her story.
And then, you feed her dinner, pack her up with leftovers, and send her home.
That's it! That's all you have to keep in mind when you're planning your next live event. Imagine that you are inviting people into your home, treat them like they're you're honored guests, then send them home with something delicious.
(Oh, and maybe hire a little help, too ;)